#BRAND | With Rahul Vohra (Superhuman): "When & how to build it"
Podcast + step-by-step ebook "building your brand"
"What kind of mistakes do founders make with BRAND?
Well, the first mistake is not building a brand early. The second mistake is not building a large enough brand."
In this new podcast episode, Rahul Vohra, Co-Founder CEO of Superhuman, provides a step-by-step guide for early-stage founders on the importance of building a brand from the outset.
This new episode of Runway Series is a Slush 2023 Exclusive, where Rahul highlights the necessity of crafting your ideal, your positioning, and finding your brand attributes, emphasizing their pivotal role in achieving growth and, above all, product-market fit.
30 minutes of unique insights drawn from his experience as a repeat founder (Rahul sold his first company Rapportive to LinkedIn) and of building Superhuman, "the fastest email experience" that raised over $100m from the likes of Andreessen Horowitz, IVP and First Round Capital.
FULL & FREE EPISODE ON
Spotify: https://spoti.fi/41o10Cw
Apple Podcasts: https://apple.co/48fldN3
Also, Rahul explores practical strategies for brand development and growth through press, thought leadership, influencers, and virality.
Learn from Rahul:
- how Superhuman's brand has evolved (and learn how to do it for you)
- how he managed to secured the domain name and social handles (spoiler: that was no walk in the park)
- how to inject yourself into the new cycle
- how to find your equivalent of the Superhuman Product Market Fit engine
- books & articles to read about building your brand...
... Plus so much more.
This episode comes up with a 9-page step-by-step framework (ebook in PDF) to build your brand as an early stage startup founder, whether you're building in web2 or web3, based on Rahul's experience building Superhuman, the fastest email experience. This ebook in PDF is available for our paid subscribers on our newsletter "Venture Notes".
✅If you’re already premium, look for the ebook at the bottom of this email✅
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